mercantile12 Skip to content
See us at the Atlanta Market January 12 – January 17, 2027
See us at the Atlanta Market January 12 – January 17, 2027

More Than A Name Drop

The custom experience · For first-time customers

We don't just print your town's name on a stock design. We build custom designs from our 23 collections — shaped around your brand, your place and the way you see it — so your shelves carry products nobody else has.

Book your first conversation

What "custom" usually means – and what it means here.

Most companies is our space swap a location name onto the same artwork everyone else sells. that's a name drop. Here's the difference.

The typical name drop

  • One stock design, sold to hundreds of shops
  • Your town's name typed into a blank
  • An order form, not a conversation
  • Product your customers have seen down the road

The Mercantile 12 way

  • Custom designs built from 23 design collections
  • Shaped around your brand, your location and your perspective
  • Your logo welcome — on its own or woven into a design
  • One-to-one communication with a real person, start to finish
  • Product your customers can't find anywhere else

Here's what working with us feels like.

1

A Real Conversation

You start with a one-to-one call with your Mercantile 12 contact. We ask about your shop, your customers, your town and what makes your corner of the world yours.
2

Explore the 23 collections

We walk you through our design collections and help you find the styles that fit your brand — a starting point, never the finish line.
3

We make it yours

Our designers build custom artwork around your location, your brand and your point of view — and bring in your logo if you'd like it there.
4

Review and refine

You see proofs, tell us what you think, and we adjust together. Feedback goes straight to the person working on your designs.
5

Curate your lineup

We help you choose the products that carry each design best, so your collection feels considered — not like a catalog page.
6

Made and delivered

Your products go into production and arrive ready for your shelves. Typical turnaround: [LEAD TIME]. We stay in touch the whole way.

23

Design collections to build from

Each collection is a distinct visual language. We use them as the foundation, then design around you — so two shops starting from the same collection still end up with completely different products.

Adirondack Collection Adirondack Collection Athletic Collection - Mercantile 12 Athletic Collection Block Sport Collection Block Sport Collection Burst Collection Burst Collection Cabin Collection - Mercantile 12 Cabin Collection +18 Browse Collections

Start where you are. We'll take it from there.

Custom from our collections

Custom from our collections

Pick a collection that speaks to you. We redesign it around your place — its landmarks, its character, the details only locals notice.

Your logo, done right

Your logo, done right

Send us your logo and we'll help you choose the products and placements that make your brand look its best.

Logo + design, combined

Logo + design, combined

We weave your logo into one of our designs to create a one-of-a-kind piece — something that truly can't be found anywhere else.

What sets us apart

One person. One conversation. Start to finish.

Very few companies in our space offer real one-to-one communication. We do, because it's the only way to design something that genuinely fits you.

You'll know who you're talking to, they'll know your shop, and you'll never be handed off to a ticket queue. When you have a question, a new idea or a change of heart, you reach someone who already understands what you're building.

"[CUSTOMER QUOTE about the personal experience of working with Mercantile 12.]"

A happy customerThe Seaside Shop · California

Team member name

Team description

No Ai. Not in our images. Not in our designs.

People can feel the difference, even when they can't name it. Every line is drawn by a person who has listened to you — which is why our products feel elevated, personal and completely unique. We get you, and it shows.

Helpful to have for your first call

None of this is required — we'll figure it out together. But if you have it, bring it.

  • Your logo files, if you'd like them used
  • A few things that make your place special
  • Who your customers are and what they love
  • Any products you already know you want